Why Your Coverage Should Be a Top Priority Going into the New Year and Beyond
Are you wishing you could clone yourself lately?
54% of marketers say increasing engagement rate is their number one priority (Ascend2). As important as engagement is to you, it can be overwhelming when leads start pouring in at high rates. Instead of feeling like you need to be on engagement duty 24/7, take back some time for yourself and set up coverage that’s tailored to you.
Rest assured–you won’t miss a lead.
As much of a workaholic as you may be, you simply cannot have a speedy response to every client each time on your own. Consider the importance of “speed-to-lead” and then prepare to make changes as needed.
Conversation Software, like Bonzo, allows users to toggle a “Conversationalist” on and off as they see fit. When it’s on, the Conversationalist will double as your personal assistant and customer rep extraordinaire. When it’s off, you are on duty to reply to your leads. You have complete control, always.
Never Miss Another Lead
While time-to-response can vary a little, missed leads should be avoided at all costs. A lead that goes unresponded to is money walking out the door. With the number of responses you have coming in, it’s likely that at least a few will get lost. Add another pair of eyes on your leads and bring down missed leads significantly.
When you are ready to upgrade your coverage, write down your most important priorities. Time-to-response and missed leads should land high on that list.
Automation to the Rescue
If you aren’t quite ready to add additional lead coverage but you still need some help, look no further than automated features. 79% of top-performing companies have been using marketing automation for three or more years (Pardot). Not only will automation enhance engagement, but it will also allow you the time to begin other meaningful projects.
At Bonzo, we offer users smart AI technology to use in tandem with their Calendly account. After a prospect books an appointment, they will be pulled out of the campaign sequence and receive an automatic confirmation.